Product strategy
We identify the highest value problem inside an audience, validate demand and shape a product with durable subscription economics.
Product · Engineering · Growth
We build the software businesses behind ambitious creators.
We invest, build, launch and operate subscription products with creators who already have the distribution to lead a category.
01
$7M+
Annual portfolio revenue
02
19
Products launched
03
7
Categories operated
Built to operate
One accountable team.From thesis to scale.
We are not an agency, incubator or course. We are the operating company behind every product we take on.
Why this model exists
We saw firsthand how quickly creators can lose a page, their momentum and the income tied to both. We build an asset beyond the feed: predictable recurring software revenue with no algorithmic ceiling.
Design & engineering
A senior product team owns the complete build: experience, software, payments, data and production infrastructure.
Growth & retention
We run launch, conversion, lifecycle and retention systems long after version one ships. The mandate is an enduring business.
Commercial operations
We connect billing, analytics, support and reporting so the product operates as one accountable business from day one.
Selected portfolio
Software businesses built to endure.
A record across consumer subscriptions, education, creator tools, marketplaces and applied AI.
Every engagement covers the product and the operating system around it, not simply the initial software build.
Across the portfolio
A broader operating record.
Additional products across marketplaces, AI video, sales and creator workflows. Each is built as a real operating business.
Operating record 01
Two products.One creator.A repeatable growth system.
TubeMagic and Vid.AI moved from creator distribution to durable subscription businesses through disciplined product, organic acquisition, paid scale and continuous funnel optimization.
Explore both products
TubeMagic + Vid.AI
Creator software portfolio
$8M
Lifetime sales processed
$180K
Combined monthly recurring revenue
$19.4K
Gross revenue on launch day
+55%
Organic revenue lift
Operating model
Built together.Operated end to end.
The creator brings trusted distribution and category insight. We bring the capital and operating system required to turn it into a software company.
01Thesis
Find the product only this audience can win.
We study audience demand, category economics and competitive whitespace before committing to a build.
02Build
Build and ship the complete product.
Our team owns product strategy, experience design, engineering, billing, infrastructure and launch readiness.
03Operate
Run the business beyond launch.
We manage analytics, conversion, retention, customer operations and the product roadmap as one system.
04Scale
Compound what the market proves.
Creator distribution establishes demand. We turn that signal into a repeatable organic and paid growth engine.
Defined economics
Commercial terms are clear from day one.
Economics, responsibilities and product ownership are documented before work begins. Incentives remain aligned after launch.
Partnership principles
Structured for trust at scale.
Clear ownership, transparent economics and operating accountability are designed into every partnership.
01
Economics aligned
The commercial structure is documented clearly and designed around the long term performance of the product.
02
Audience protected
The creator retains ownership of their audience, channels and existing commercial relationships.
03
Performance visible
Live reporting makes revenue and key operating metrics transparent to both partners.
04
Long term accountability
The same operating team remains responsible for infrastructure, support and product improvement.
Opportunity forecast
Model the subscription opportunity.
A directional view of recurring revenue based on audience reach, category and pricing.
Screening tool
Use the forecast to frame the opportunity. We validate real demand before committing to a product.
01 Your inputs
Where is your audience?
Add up everyone across the platforms you selected.
Different audiences pay very differently. This sets a realistic baseline.
$/mo
Suggested for this niche: $15/mo. Adjust up to $250/mo.
We never post anything or touch your accounts. This is just for the estimate.
02Your estimateMRR
Add your followers to estimate
These figures are estimates based on conservative, industry informed assumptions, not a guarantee of earnings. Your actual results depend on your audience, your niche, and the app we build together.
Questions
Partnership questions.
The fundamentals of how we evaluate, structure and operate creator led products.
We model audience reach, purchase intent, category pricing, expected conversion and retention. The forecast is directional until demand is validated; no revenue outcome is guaranteed.
The commercial structure is tailored to the product, operating scope and partnership. All economics and responsibilities are agreed in writing before work begins.
The creator retains their audience, channels and existing business. Product ownership and commercial rights are defined clearly in the partnership agreement before work begins.
We review the evidence, iterate where there is a credible path and make an explicit decision when there is not. The next step is agreed clearly by both partners.
No technical team is required. The creator contributes category insight, feedback and audience distribution; we own the product and operating work.
Scope determines the schedule. Focused products can reach market in weeks; larger systems take longer. Each partnership begins with a defined roadmap and launch criteria.
Partners receive direct visibility into revenue and the operating metrics that matter, including acquisition, conversion, retention and product usage.
The commercial model, responsibilities, ownership and exit provisions are documented in plain language before either party commits.
Contact details are used only to evaluate and respond to the partnership inquiry. They are not sold or used for unrelated marketing.
New partnerships
Build the company your audience is ready for.
Tell us about your audience and the problem you believe is worth solving. We will assess fit and respond with a clear next step.
01
Audience
02
Opportunity
03
Fit review
Selective by design · Long term partnership · Direct operator access
Partnership inquiry
Confidential